German Bundesliga football club Borussia Dortmund has entered into a partnership with Thai airline Bangkok Airways.
The deal, the length of which was not disclosed, names Bangkok Airways as a regional partner of Dortmund.
The deal includes a range of advertising and promotional initiatives, with co-branding campaigns to be launched in Thailand, Southeast Asian countries, mainland China, Hong Kong, India and Bangladesh.
The airline’s president, Puttipong Prasarttong-Osoth, said: “With Borussia Dortmund's strong global brand presence and a huge fan base, we believe that it will strengthen Bangkok Airways' brand image as ‘Asia's Boutique Airline’ as well as make the airline better known across Asia and Europe which are our main customer bases.
“Another highlight is BVB Evonik Football School for children as giving back to the community has been part of our business roadmap for many years. We will work with our dedicated CSR team to make this sponsorship activation tangible.”