ASICS Launches Bok World Cup Jersey

09 May 2019

ASICS has launched the jerseys that the Springboks will be wearing at the 2019 Rugby World Cup in Japan, alongside an all-new brand film called ‘What is the difference?’, which offers an inside-look into what it takes for a professional rugby player to be selected to represent his country.

After more than 10 samples with 30 different fabrics and gruelling testing at the lab with the players, the new ASICS jerseys feature technological advancements with their own unique characteristics, features and stories to compliment the playing styles and technical requirements of the Springboks.

According to ASICS, after interviewing the players, the strongest voice was the comment from the players that they want to feel “unstoppable”.

“I don’t want to be restricted by anything when playing,” said Springbok prop Beast Mtawarira. “The jersey is the excellent balance between fast and strong - and it’s challenging to reach that. ASICS has produced a jersey that not only meets but surpasses expectations of what we wear on the pitch.”

Key features of the new jersey include:

· Durable iconic collar

· Lighter and thinner fabric

· Grip print for ball catching and carrying

· Stretch material feature to provide ‘anti-grab’ and easy escape

· Stretch side panel and under-arm gusset strategically placed for the mobility of arms

· Side seam for strong binding

· Special pattern for players based on 3D measurement and fitting

“Every little detail counts and that includes all the focus and effort put in by ASICS into making this the most advanced jersey for the Boks to wear in Japan and support them in their quest to hit their goal,” said Jurie Roux, CEO of SA Rugby.

The Springboks’ home jersey has a more traditional olive green and orange gold look that draws inspiration from the 1995 World Cup-winning team.

As has been the case in the past, the iconic Springbok logo on the jersey will move to the left sleeve of the jersey to accommodate the official World Cup logo on the left breast.

“The launch of the new Springbok jersey is a chance for us to further expand brand awareness and exposure within the South African market, whilst continuing to support the Springboks in their quest to become the number one rugby side in the world on the biggest stage world rugby has to offer,” said Alistair Cameron, President and CEO of ASICS Europe, Middle East and Africa.

Sport categories: 
Rugby Union