Skechers launches Holographic Campaign

Thursday, November 2, 2017

Moove Media has launched its first holographic display as part of a Skechers campaign.

The holographic display – a three-dimensional (3D) shoe – is Skechers Singapore’s new footwear collection, Skechers DLT-A, which is donned by brand ambassador South Korean hip-hop rapper, Zico, in a television commercial. Moove’s latest offering utilises visual solution that is capable of delivering mid-air 3D visuals.

“We are excited to introduce holographic displays as the latest advertising solution for our clients. Creating 3D holographic displays for retail products is like displaying the actual products. Consumers can immediately see how they looks even though the actual products are not on display,” said Mrs Jayne Kwek, CEO of Moove Media.

Ms Eileen Tan, senior marketing manager at Skechers Singapore, said: “We are very excited to incorporate holographic display into our Skechers DLT-A OOH advertising campaign. The holographic display of our DLT-A shoes dancing complements our TVC which showcases new Korean hip-hop rapper Zico dancing down the street in them. It also brings life to the otherwise static 2D wall mural.”