Nike has announced the launch of Nike Hyper Court, an on-court digital experience that unlocks basketball training content for free in the Philippines.
A joint venture with Google allows users to connect on site to Nike Hyper Court wifi with their smartphones and then access exclusive training content.
Miguel de Andrés-Clavera, Google creative technology lead, said: “Nike Hyper Court, powered by Google, presents a great example of how businesses can partner with the community to customize technology and provide an original, digital solution aimed at empowering Filipino basketball players and youth across the capital.”
“The passion for basketball in Manila is unlike any other city in Asia,” Nike, Southeast Asia & India senior marketing director, Bulbul Khera said in a statement. “We want to inspire young ballers to realize their full potential through the physical and digital aspects of their sport.”